Marketing an event that you are planning requires a lot of thought. You have to think on the lines of the kind of people whom you want to see the event and the strategy that you shall apply in marketing the event to the public. Your event usually would be a benefit or social event. In such a case you would hope to get as many people as you can to attend the event. To achieve this, you need to create a positive strategy that you will have to adhere to.
The main idea in event marketing is to make sure everybody knows something is happening. The word has to spread around. You can use various means like flyers, or using the mass media. The simplest method is just a word of mouth message. You can utilize all or a few of the various methods. Mostly the word of mouth method is commonly used aided by flyers and even some airtime on the radio. If the event is a charity event, publicity can be availed for free of charge.
Second is your marketing technique. You can utilize emotional factors to market an event. If it is a benefit event, utilize children with signs explaining about their disease. It is an emotional trigger and could lead to someone donating at least if they could not attend the event. Differing emotions can be stirred up to the event’s benefit, depending on the type of event it is.
The third criteria is to identify and involve the people perfectly suited for the job. Getting a local celebrity would be a great help in backing the event, or it would do even if the celebrity just shows up. An athlete from any major league, a political person, A local television celebrity or just about anyone who influences the local community would be a great idea.
Another method of event marketing is to use crowd pulling tactics. Try getting a person with lots of contacts and pull and they could make a lot of people turn up. This may be due to similar interests, or maybe they are just business associates or friends.
Make your event seem like it is an exciting party. Your marketing strategy should be attuned towards promoting that image. Create a television commercial that explains about the event and why it is happening. You could show older editions of the event and how good they were. Do remember to use the newspaper as well. An article about the event in a paper will surely generate a lot of publicity.
Another thing to consider is the event location. You should ensure that it happens in a part of the city which is easily accessible and is also most preferred by people. The events should be localized thus involving the whole local community a part of it. When the community becomes a part of the event, it is easily well promoted and the cause behind the event also. Getting publicity for free is the best thing.
Finally, be respectful in your advertisements. Do not ever discriminate against race, sex or education. To get a positive turnout, the event should be marketed well to the public and proper attire should be stated. All other information that would be required by the public and the local community should also be clear. This will ensure ease for the community in participating in your event.
How your event is marketed will make a lot of difference in the numbers that turn up for your event and ensure good marketing. This will help you to obtain maximum benefit from your event.