What is keyword research?
Keyword research is all about discovering exactly what it is that people are searching for, and then trying to rank highly (hopefully on the first page) for the search results of that term. This is really the foundation of your SEO strategy, so it’s important to get keyword research right.
How To Find Your Best Keywords for SEO
Make a list of important, relevant topics based on what you know about your business. Think about the topics you want to rank for in terms of generic buckets. You’ll come up with about 5-10 topic buckets you think are important to your business, and then you’ll use those topic buckets to help come up with some specific keywords later in the process.
To do proper research, we need to be very clear on what our product is and we need to get quite specific so that we aren’t trying to compete with too many other websites. It’s generally better to rank highly for a search term that gets less searches than to rank on page 10 for a highly popular term – within reason, of course. There’s no point ranking highly for something that only gets five searches a month.
How to Do Keyword Research
Google Keyword Planner
Google provides a free tool that will help us with much of our keyword research. Use the Google AdWords Keyword Planner to find new and related keywords, but ignore the search volume data! The search volume data in the planner is really only useful for keywords that you’re actually spending money to advertise on. Otherwise, these volumes are not reliable. While not really helpful to decide which keyword is most used by your potential audience, Google AdWords Keyword Planner makes a useful tool in coming up with ideas for potential keywords!
How To Use Google Keyword Planner
When trying to access Google Keyword Planner, there is a very important step that needs to be taken. Keyword Planner is intended to help advertisers plan their Google AdWords campaigns by telling them exactly what people are searching for. you do now need to sign up for an AdWords account in order to get access to the Keyword Planner tool. Most people have a Google account already, so setting up an AdWords account takes just a few seconds, but this is where the crucial step lies.
1. Firstly you need to sign into your Google account.
2. Next, visit AdWords.Google.com and click on the “Start Now” button.
3. IMPORTANT: On the next page, you’ll be presented with a screen that asks for some basic information about your business. You MUST click the link that says “skip guided setup.” If you do not click this link then you will be, for reasons only Google knows, forced into creating and paying for an ad before you get access to the Keyword Planner tool.
We don’t want to do that. This small oddity caught my attention and led me to forums full of other frustrated people facing the same issue. There apparently is no way to go back once you have passed over this first page, so do not miss the link and do not explore the further pages expecting to be able to click back later.