Regular business blogging can do wonders for your business namely because it greatly improves your online presence by raising your changes to get found with the use of Search Engine Optimization (SEO). Simply put, the more your pages’ popularity in online searches increases, so will your chances of becoming an online celebrity. A more important facet of gaining online popularity by business blogging would be your ability to interact with your prospects and customers and consecutively learn from them and share your expertise simultaneously.
However, for all of the benefits you can reap from blogging, there are two hindrances which will hit you at some point eventually. One is lack of time. Let’s face it, as a businessman, you would normally be a busy person with schedules to check, appointments to keep, etc. And with all this hype, you might even experience extreme stress resulting in brain-drain. Lack of time plus lack of idea spells death for an online business blog.
Don’t despair! While there’s no one who can help you with time management other than yourself, you can employ ghostwriters or web-content writers to keep your blog up and running. To that effect, here are some tips to help you run your business blog without having to resort to hiring people to do it for you:
Keep your blog simple. That way, your blogging site will be search-engine friendly. If you’re after the top spots in Google searches, focus more on writing about the subjects regarding your business. Integrate keywords such as the type of business and the location to your blog posts. The more specific the keywords, the easier you are to locate when searched for. Remember, with online business blogging, the important thing is to get found.
Inserting links in your blog keywords is also a great way to increase your SEO popularity. Be sure to use links which are post-related.
It should be noted that blogging is not simply about becoming an online celebrity or about getting found. Online blogging and business is an attempt to reach out to customers in a dynamic and interactive way. You should do more than just sell or advertise, you should engage your customers to partake of the information you’re sharing as well as the products and services you sell. This is where creativity is needed, since it is important that you write highly insightful and interesting posts which will move and draw your customers towards you and your respective services.
An example of an easily digestible blog (pardon the pun) is a resource post. Resource posts contain short, precise, and easy to read information which are readily absorbed by your readers. Your products’ assets, pro’s, features, and general tid-bits are the main focus of resource posts. Any practical business-related article can be a resource post, given that it is about your business and your products.
One of the biggest mistakes that can decrease your celebrity status online would be employing adspeak in your blogs. Although the main focus of business blogging is to sell your products and services, making sales pitches is a major turn off for the majority of customers, since it would appear as shameless self-promotion. Giving your customers what they need and what they want, as well as catering to their queries and complaints would be a better way to ensure that you keep your popularity and make it flourish. Reach out to your readers and provide them with specialized info based on your experiences and insight. As the business owner you are considered the expert in your field of business, and thus you are an indispensable fount of valuable information to your customers.